The Regional Municipality of Durham


News Release

Storytelling and collaboration at the fifth annual Durham Tourism Partnership Symposium

WHITBY, ON March 23, 2016

The future of Durham Region’s tourism industry was showcased among local sector stakeholders today at the fifth annual Durham Tourism Partnership Symposium, held at the Ajax Convention Centre in Ajax.

In order to help facilitate growth and development of Durham Region’s economy, the Durham Tourism Partnership Symposium hosted a tourism industry speaker series with industry experts and a networking session for local businesses—presented by Durham Tourism and Central Counties Tourism.

“The annual Durham Tourism Partnership Symposium event showcases Durham Region’s thriving and vibrant tourism sector, which is made up of many star attractions and distinctive businesses,” said Roger Anderson, Regional Chair and Chief Executive Officer. “Collaboration between businesses and tourism operators is what allows Durham to offer experiences that are second to none, for both residents and visitors.”

The event featured two keynote speakers: Terry O’Reilly, host of CBC Radio’s Under The Influence, who spoke about the power of business storytelling; and Susan Todd, Dean of the School of Science & Engineering Technology at Durham College, who told the success story of the Durham College Centre for Food’s focus on pioneering the field-to-fork concept in Durham Region.

Other speakers included:

Combined, the presenters updated more than 170 participants on industry initiatives and programs; encouraged collaborations as part of individual business strategies; and provided local tourism businesses with practical advice to help further their success and tell their own business success stories.

“The tourism industry speaker series explores ways to take Durham’s assets and leverage them to attract more visitors to the region,” said Kathy Weiss, Director of Economic Development and Tourism. “By promoting collaboration and further developing our exceptional sporting attractions, culinary industry, cultural marvels and other prime destinations, we will attract more extended and overnight stays and new business, resulting in more local economic activity.”

For more information about Durham Tourism, visit www.durhamtourism.ca or call 1-800-413-0017.

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