The Regional Municipality of Durham

News Release

"What's in your bottle?" campaign aims to inform residents of cancer risks associated with alcohol use

WHITBY, ON August 17, 2016 – Durham Region Health Department has launched a new public awareness campaign entitled “What’s in your bottle?” to inform area residents about the cancer risks associated with regular alcohol use. This campaign will run throughout August across Durham Region and include advertising and social media messages.

“Many residents are unaware that regular alcohol consumption can increase their risk for cancer,” said Chris Arnott, a public health nurse with the Health Department. “What many people find surprising is that as little as one drink a day for women and two drinks a day for men can increase a person’s risk of developing seven different types of cancer.” According to the Canadian Cancer Society, only one third of Ontario residents are aware that they can reduce their risk for cancer by reducing the amount of alcohol they drink.

While new measures have been implemented across the province to make alcohol more accessible in grocery stores and online, research shows that increased access to alcohol results in increased alcohol consumption, which is a concern for public health.

There are seven types of cancer linked to alcohol consumption. They include cancers of the mouth, neck, throat, liver, female breast, colon and rectum. Ms. Arnott added that it doesn’t matter whether a person drinks beer, wine or liquor, they all have the same risk for causing cancer.

“For many Canadians, drinking alcohol is a socially accepted and expected part of everyday activities with alcohol served in a variety of settings and at many events; however, many people remain unaware of the cancer risks that drinking alcohol poses. The Health Department is working to get this message out to the public, to help people make informed choices about their health.”

For more information on alcohol-related cancers or about the “What’s in your bottle?” campaign, please call Durham Health Connection Line at 905-666-6241 or 1-800-841-2729, or visit

- 30 -

Media inquiries:

The Regional Municipality of Durham:

Glendene Collins - Health Department, 905-668-7711 ext. 2999, or


If this information is required in an accessible format, please contact the Accessibility Co-ordinator at 1-800-372-1102 extension 2009.

For more information, please contact Health Department.