Stand Up For... a tobacco-free initiative

Stand Up For

Youth Opportunities

Looking for youth interested in implementing tobacco prevention initiatives and/or advocating for tobacco control policies in Durham Region.

The Health Department works collaboratively with community youth agencies and youth volunteers (between the ages of 13 and 24 and connected to a participating community youth agency) to engage youth in decreasing the use of tobacco and related risk factors in the community. The health promotion programming to plan and implement tobacco prevention initiatives/activities and advocate for tobacco control policies in Durham Region are currently being funded by the Smoke-Free Ontario's Youth Engagement Strategy. This work is important since the majority of smokers begin smoking in their teen years. All efforts to denormalize tobacco use and decrease negative role modeling are important to protect youth and young adults from future smoking and addiction.

Some Tobacco Facts


Freeze the Industry

Freeze the Industry is a youth led coalition that is dedicated to stopping the tobacco industry from developing and marketing products that are enticing to youth. The group is calling for plain and standardized packaging on tobacco products in Canada.

Smoke-Free Movies

Lighting up in the movies provides a powerful message to youth, that smoking is a normal and even desirable activity. Smoking in the movies is often associated with:

Research shows that the more youth see smoking in movies, the more likely they are to start. However, the Ontario Film Review Board does not consider smoking and tobacco content when rating a movie. Currently, in Ontario, the Film Review Board determines ratings on films (i.e. General Admission, Parental Guidance, 18 Adult etc.).

The goal of the Ontario Coalition for Smoke-Free Movies is to get tobacco out of youth-rated movies in Ontario to protect children and youth from exposure to on-screen tobacco.

Be in the know by getting the facts about smoking in movies and to learn which newly released movies are smoke-free, visit

Know What’s in Your Mouth

Know What’s in Your Mouth is a campaign designed by youth for youth to raise awareness about chewing tobacco. A key reason for the use of smokeless tobacco by young people is the misconception that non-cigarette forms of tobacco, such as chewing tobacco, are not at all or less harmful. It is important to raise awareness among youth that smokeless tobacco products are not harmless.To receive a copy of the Know What’s In Your Mouth toolkit, please contact Durham Health Connection Line at 1-800-841-2729 or 905-666-6241.

How Can I Get Involved?

For more information, please contact