Analysis & Impact of Communications
Winter 2024
This project involved enhancing social media presence as it is important for effective online engagement and visibility. To optimize the social media presence, first, we focused on tailoring strategies to better connect with residents in the Durham region. This involved researching other regional municipalities to see what works for them, and determining if it would be relevant to the Durham community. By implementing this targeted approach, we can elevate the social media presence, determine if the media content posted is too detailed or not detailed enough, and determine better ways for content to reach Durham residents.
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